The U.S. is expecting to receive an estimated one billion pounds of avocados from Mexico this season, trumping last year’s records of 782 million pounds.
Growers are projected to experience an increase in volume of 12 percent during the April to June months.
Eduardo Serena, marketing director for the organization representing avocado exporters in Mexico called APEAM, is confident that shipments will reach one billion by the cut-off date despite an initial estimate of 918 million pounds.
“We knew going into this crop year that it would be a strong year,” Serena said. “Avocados from Mexico has been fueling strong, steady demand with promotable volumes of quality fruit all season.”
Increased demand for avocados over the last few seasons is credited to aggressive marketing strategies to predominantly Hispanic markets and a few more general groups.
To provide retailers with the best approach to drive sales and increase consumption, Avocados from Mexico is investing in various consumer research methods.
“Avocados have become more of a mainstream item that consumers enjoy on a regular basis, all year long,” Serena said. “Strong promotable volume is expected to continue for next year.”
Learn more about the fresh produce sector in South Texas and about the opportunities available for your company. Please contact the Pharr EDC at 956.702.5335.