As the superhighway continues through development stage, the city of Pharr plans to execute a series of strategic maneuvers to position the Pharr-Reynosa International Bridge as the top produce bridge among border regions.
“We’re getting prepared for that tsunami of produce,” said Fred Sandoval, City Manager and Economic Development Director of Pharr. “It’s not Pharr being magical, it’s just right time, right place.”
Last year, around 160,000 commercial trucks made way through Texas ports. At least 60 percent of that international traffic passed through the Pharr-Reynosa International Bridge in Hidalgo County, swiftly ranking it as the second-most-frequented port for fruit and vegetable imports. In 2012, the Pharr Bridge raked in record-breaking numbers in revenue and traffic as bridge tolls generated roughly $11 million.
The new Mazatlan-Durango superhighway, connecting the highway east to Matamoros, is expected to launch this fall and with it, an unseen surge in activity through the Rio Grande Valley’s star port. To cope with the influx of commercial truck traffic, Pharr’s Economic Development Corporation plans to build a 90-acre cold storage produce park. The facility will not only help alleviate increased traffic, it will serve as a tool to lure new businesses into the area.
Learn more about the benefits of transporting your fresh produce through the Pharr International Bridge. Contact the Pharr EDC today at 956.402.4EDC.